Founded in 2012 as MID - Manifattura Italiana Design,
VRROOM Studio operates at the intersection of design, technology, and interaction.
Since 2018, we have been dedicated to interactive and immersive projects, combining our background in immersive entertainment with real-time 3D and XR production.
Today, we work with institutions, brands, and creative partners to build meaningful interactive experiences across platforms and contexts.
Design-led.
Technology-driven.
Our work is driven by a continuous exploration of immersive technologies and real-time systems, grounded in years of hands-on production.
Across interactive entertainment, social VR, and applied immersive projects, our experiences have reached millions of viewers worldwide and have been recognized by leading platforms and international festivals.
This combination of creative research and production expertise allows us to move beyond experimentation, designing immersive experiences meant to scale, endure, and exist in the real world.
Awards & Nominations
Viewers reached
Years in XR
Projects
Pushing immersive forward.
Working with Us
A strategic and creative immersive partner
End-to-end production: from concept to deployment
Custom pipelines for XR, real-time 3D, and interactive systems
Experience working with institutions, brands, and cultural partners